A living archive of scent, evoking the royalty in all of us.
You might say Creed is the most pedigreed of perfumers: born to serve the fragrance whims of King George III, it has spent more than two and a half centuries serving other royals like Queen Victoria, American “royalty” like JFK, and those with a regal sensibility.
Is it any wonder, then, that to wear Creed is to feel like a king or queen?
It isn’t merely the impressive lineage, or the ever-evolving archive of fragrances—often with Creed what’s old is new again—but also how the scents are crafted. For seven generations, Creed has remained true to the infusion technique, and only the finest natural ingredients, while fragrance modernists have moved on. Preserving perfume’s storied legacy, every scent is a reminder of their timeless art.
“Fragrance is an art, like sculpture, like symphony, like cuisine, a creative endeavour.”
- Olivier Creed