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ABOUT THE BRAND: CREED

A living archive of scent, evoking the royalty in all of us.

You might say Creed is the most pedigreed of perfumers: born to serve the fragrance whims of King George III, it has spent more than two and a half centuries serving other royals like Queen Victoria, American “royalty” like JFK, and those with a regal sensibility.  

Is it any wonder, then, that to wear Creed is to feel like a king or queen?

It isn’t merely the impressive lineage, or the ever-evolving archive of fragrances—often with Creed what’s old is new again—but also how the scents are crafted. For seven generations, Creed has remained true to the infusion technique, and only the finest natural ingredients, while fragrance modernists have moved on. Preserving perfume’s storied legacy, every scent is a reminder of their timeless art.

“Fragrance is an art, like sculpture, like symphony, like cuisine, a creative endeavour.”

- Olivier Creed  

WRITTEN BY HELENA YOUHANA

SHOP THE STORY


“From the wind,” a scent made for greatness.

Emboldened by musk and ambergris, it invokes a Napoleonic power and presence. Capricious bergamot and pineapple lend a spirited façade, while beneath, the quiet ambition of birch and jasmine lead it into history: the best-selling scent in Creed’s 250 years.  

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