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ON THE COLOR THAT LASTS THROUGH TIME

The color of sophistication, severity, eroticism, mourning, wickedness, and longevity. The most common color used in fashion. The color of uniformity and political solidarity, the color which defines intensity, the lack of color itself.

BLACK is persistently relevant, chic and irreplaceable

"You can wear Black at any time. You can wear it at any age. You may wear it for almost any occasion."

- CHRISTIAN DIOR

JOHHNY CASH IN HIS TRADITIONAL ALL BLACK UNIFORM

princess diana wearing here little black dress to the serpentine gallery

Historically black clothing has been associated with mourning in various western cultures. In the 20th Century however, black had its vogue. Alongside an era dedicated to unraveling norms in women's fashion, Coco Chanel introduced her little black dress in 1926, which permanently altered our perception of the all-black outfit.

Black is simultaneously everything and nothing. In clothing, the color wields the power of minimizing, thghtening and narrowing the silhouette while remaining the all-encompassing, attention-grabbing element of the outfit.

"Women think of all colors except the absence of color. I have said that black has it all"

- COCO CHANEL

AUDREY HEPBURN IN A SLEEK ALL-BLACK JUMPSUIT

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