INTRODUCING STETSON LEGEND

CONFIDENT, ADVENTUROUS AND BOLD

Inspired by the American West, Stetson Legend is crafted for the next generation of Stetson man-powered by notes of upcycled cedarwood, vetiver and wild desert sage.

ROOTED IN CRAFTSMANSHIP

The new Stetson man earns ruggedness on his own terms. His daring stoked by a rush of citrus and smoke, his determination rises with the upswell of sage and mesquite. Grounding the scent: wild, emboldened cedarwood and vetiver — the stuff legends are made of.

Watch the campaign film, starring actor and recording artist Luke Grimes.

A bold scent, on the precipice of discovery, like the man who wears it.

Top: Bergamot Zest, Prickly Pear, Black Pepper, Smoked Grapefruit

Heart: Wild Sage, Mesquite, Worn Leather Accord, Moss

Base: Upcycled Cedarwood, Tonka Bean, Sandalwood, Vetiver