Hello, I'm Steve Mormoris, the CEO of Scent Beauty

I have always been fascinated by the omnipresence of scent in our lives, whether it is the smell of coffee in the morning; the sharp scent of freshly cut grass; or, on a deeper level, all the complex perfumes that kindle cherished memories.

I spent my entire career in the perfume industry, only to discover that our conception of scent is often outdated -- steeped in ideas of gender duality, hyper-sexualization, and unattainable luxury.

Meet Scent Beauty. We are redefining fragrance as scent. In expressive, dynamic, and intimate moments with unique, exceptional products.  

It is no longer just perfume: the beauty of scent can be experienced in many forms, and we are here to explore all of them, in collaboration with world-renowned celebrities, fashion designers, perfume artisans, and cultural icons.

When you wear products from Scent Beauty, you are wearing sustainably-sourced formulas created by our world-class perfumers at Firmenich, the leading fine fragrance Company in the world.  

When you experience our website, you will learn the olfactive secrets behind the industry’s curtain. You will also discover we donate a percentage of our profits to charitable organizations focused on making our world better.

When you wear our products, you will feel the empowerment of wearing your favorite invisible accessory: scent in one form or another. Our mantra is: Love Your Scent, Love Yourself.


We believe that our relationship to scent is as intimate as our deepest beliefs—and we should never have to choose one over the other.

Our scents are created by master perfumers at Firmenich, applauded both for the beauty and innovation of their scents, and for their award-winning sustainability strategy.

What’s more, our packaging is recyclable and low-waste, and we continue to explore new ways to give back to the planet that has shared so much with us.


In an industry inundated with traditional aesthetic standards, we aim to break boundaries.

We refuse to define scents by identity, age, or class. We defy the idea that you should trust celebrity over your own senses. We reject fragrance as a means to aspire to something “better” than who you are.

Instead, we define scent simply as beauty, and beauty as however you choose to behold it. Scent is malleable and preferential, an experience you define for yourself, then make your own.