Embodying the spirit of America.

Stetson is legendary. Born of frontiers and rugged individualism. Of ingenuity and destiny. Long an icon of the old West, its tumbleweed restlessness speaks to the American quest for freedom, independence and expression—and has since John B. Stetson created his “Boss of the Plains” hat in 1865.

In scent, Stetson continues that legacy, harnessing the romance of our landscapes. The perfume of sage after a rainstorm. The woody musk of a stand of firs. Our purple mountains heady with the scent of cedar, sage, and pine.

Diverse experiences, but the same underlying spirit: the quintessentially American drive to forge our own paths, push boundaries, and continually reinvent ourselves. Meticulously crafted, Stetson scents are authentic embodiments of that spirit.


Back to blog