STETSON

BEHIND-THE-SCENTS

STETSON

Embodying the spirit of America.

Stetson is legendary. Born of frontiers and rugged individualism. Of ingenuity and destiny. Long an icon of the old West, its tumbleweed restlessness speaks to the American quest for freedom, independence and expression—and has since John B. Stetson created his “Boss of the Plains” hat in 1865.

In scent, Stetson continues that legacy, harnessing the romance of our landscapes. The perfume of sage after a rainstorm. The woody musk of a stand of firs. Our purple mountains heady with the scent of cedar, sage, and pine.

Diverse experiences, but the same underlying spirit: the quintessentially American drive to forge our own paths, push boundaries, and continually reinvent ourselves. Meticulously crafted, Stetson scents are authentic embodiments of that spirit.

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MONTALE PARIS

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DOLLY

CLAUS PORTO

CLAUS PORTO

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MIKIMOTO

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TOM FORD

THE PHLUID PROJECT

THE PHLUID PROJECT

RENÉE FLEMING

RENÉE FLEMING

CHER

CHER

FLEUR DE POINT

FLEUR DE POINT

SCENT-ORGANIX

SCENT-ORGANIX

LE JARDIN RETROUVÉ

LE JARDIN RETROUVÉ

SCENT OPERA

SCENT OPERA

NATALIE DYLANA

NATALIE DYLANA

CHER EAU DE COUTURE INTERVIEW

CHER EAU DE COUTURE INTERVIEW

IDEO PARFUMERS

IDEO PARFUMERS

SOUS LE MANTEAU

SOUS LE MANTEAU

ARQUISTE

ARQUISTE

ATELIER OBLIQUE

ATELIER OBLIQUE

COMPTOIR SUD PACIFIQUE

COMPTOIR SUD PACIFIQUE

GOUTAL

GOUTAL

ROOS & ROOS

ROOS & ROOS

TADASHI SHOJI

TADASHI SHOJI

TERRES D'AFRIQUE

TERRES D'AFRIQUE

AMOUAGE

AMOUAGE

ULRICH LANG NEW YORK

ULRICH LANG NEW YORK

KIND BUD

KIND BUD

CARLOS HUBER, FOUNDER OF ARQUISTE

CARLOS HUBER, FOUNDER OF ARQUISTE

SHOVAL SHAVIT SHAPIRO, FOUNDER OF AMKIRI VISUAL FRAGRANCE

SHOVAL SHAVIT SHAPIRO, FOUNDER OF AMKIRI VISUAL FRAGRANCE

LUDMILA BITAR, CREATIVE DIRECTOR OF IDEO PARFUMEURS

LUDMILA BITAR, CREATIVE DIRECTOR OF IDEO PARFUMEURS

OLIVIA BRANSBOURG, FOUNDER OF SOUS LE MANTEAU

OLIVIA BRANSBOURG, FOUNDER OF SOUS LE MANTEAU

CHANTAL ROOS, MASTER PERFUMER OF ROOS & ROOS

CHANTAL ROOS, MASTER PERFUMER OF ROOS & ROOS

MARIO ANDRES LOMBARDO, MASTER PERFUMER OF ATELIER OBLIQUE

MARIO ANDRES LOMBARDO, MASTER PERFUMER OF ATELIER OBLIQUE

SUSTAINABLE FRAGRANCE

SUSTAINABLE FRAGRANCE

HOME SCENT GIFT GUIDE

HOME SCENT GIFT GUIDE

EDITOR'S PICKS

EDITOR'S PICKS

THE MOST ICONIC FRAGRANCES OF ALL TIME

THE MOST ICONIC FRAGRANCES OF ALL TIME

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WHAT DOES 2020 SMELL LIKE?

EDITOR’S LETTER

EDITOR’S LETTER

NATURAL BEAUTY

NATURAL BEAUTY

SURPRISING MY MOM WITH CHER'S NEW FRAGRANCE

SURPRISING MY MOM WITH CHER'S NEW FRAGRANCE

SCENT TREK: THE PHLUID PROJECT

SCENT TREK: THE PHLUID PROJECT