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THE PHLUID PROJECT

Challenging boundaries with humanity. 

A fashion brand that defies labels: The Phluid Project finds a perfect balance in that contradiction. As the world’s first gender-free store, it asks us to “check our assumptions at the door,” celebrating the style, and lifestyle, of those who don’t conform to binary labels.

“It’s about living a life without being stagnant or stuck in one place, about flowing and ebbing and moving.”

- Rob Smith, Founder & CEO

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