TADASHI SHOJI

BEHIND-THE-SCENTS

TADASHI SHOJI

Remaking elegance in every woman’s image.

Remaking elegance in every woman’s image. 

“Every woman deserves to feel confident, comfortable and gorgeous.”  

- Tadashi Shoji   

That seems an obvious truth, but when Tadashi Shoji launched his namesake fashion label in 1982, it began a revolution. High fashion was a rarified world where age, shape and size definitely mattered; his designs, created to flatter any figure and fuse glamour with ease, threw open the doors to that world.  

By democratizing couture, he shows us the beauty in every woman, and in ourselves.   

Trained as a conceptual artist in Japan, he is able to see elegance in fluid forms; with his fragrance debut, he takes his sensibility and vision to the logical next level, seeing scent as another means to celebrate “beauty, ease and enchantment.” 

“I am obsessed with roses, as the unfolding of a woman’s sublime beauty.”
「女性の崇高な美しさの展開として、私はバラに夢中です。」

— Tadashi Shoji
— 正司正。

Scent Beauty Recommends

CLAUS PORTO

CLAUS PORTO

MIKIMOTO

MIKIMOTO

TOM FORD

TOM FORD

THE PHLUID PROJECT

THE PHLUID PROJECT

RENÉE FLEMING

RENÉE FLEMING

CHER

CHER

FLEUR DE POINT

FLEUR DE POINT

SCENT-ORGANIX

SCENT-ORGANIX

LE JARDIN RETROUVÉ

LE JARDIN RETROUVÉ

SCENT OPERA

SCENT OPERA

NATALIE DYLANA

NATALIE DYLANA

CHER EAU DE COUTURE INTERVIEW

CHER EAU DE COUTURE INTERVIEW

IDEO PARFUMERS

IDEO PARFUMERS

AKRO

AKRO

SOUS LE MANTEAU

SOUS LE MANTEAU

ARQUISTE

ARQUISTE

ATELIER OBLIQUE

ATELIER OBLIQUE

COMPTOIR SUD PACIFIQUE

COMPTOIR SUD PACIFIQUE

CREED

CREED

GOUTAL

GOUTAL

ROOS & ROOS

ROOS & ROOS

TERRES D'AFRIQUE

TERRES D'AFRIQUE

AMOUAGE

AMOUAGE

ULRICH LANG NEW YORK

ULRICH LANG NEW YORK

KIND BUD

KIND BUD

CARLOS HUBER, FOUNDER OF ARQUISTE

CARLOS HUBER, FOUNDER OF ARQUISTE

SHOVAL SHAVIT SHAPIRO, FOUNDER OF AMKIRI VISUAL FRAGRANCE

SHOVAL SHAVIT SHAPIRO, FOUNDER OF AMKIRI VISUAL FRAGRANCE

LUDMILA BITAR, CREATIVE DIRECTOR OF IDEO PARFUMEURS

LUDMILA BITAR, CREATIVE DIRECTOR OF IDEO PARFUMEURS

OLIVIA BRANSBOURG, FOUNDER OF SOUS LE MANTEAU

OLIVIA BRANSBOURG, FOUNDER OF SOUS LE MANTEAU

CHANTAL ROOS, MASTER PERFUMER OF ROOS & ROOS

CHANTAL ROOS, MASTER PERFUMER OF ROOS & ROOS

MARIO ANDRES LOMBARDO, MASTER PERFUMER OF ATELIER OBLIQUE

MARIO ANDRES LOMBARDO, MASTER PERFUMER OF ATELIER OBLIQUE

OLIVIER CRESP, MASTER PERFUMER OF AKRO

OLIVIER CRESP, MASTER PERFUMER OF AKRO

SUSTAINABLE FRAGRANCE

SUSTAINABLE FRAGRANCE

Gift Guide | Best Scents of 2020

Gift Guide | Best Scents of 2020

HOME SCENT GIFT GUIDE

HOME SCENT GIFT GUIDE

THE 10 BEST PERFUMES TO GIFT YOUR MOM THIS HOLIDAY SEASON

THE 10 BEST PERFUMES TO GIFT YOUR MOM THIS HOLIDAY SEASON

EDITOR'S PICKS

EDITOR'S PICKS

THE MOST ICONIC FRAGRANCES OF ALL TIME

THE MOST ICONIC FRAGRANCES OF ALL TIME

WHAT DOES 2020 SMELL LIKE?

WHAT DOES 2020 SMELL LIKE?

EDITOR’S LETTER

EDITOR’S LETTER

NATURAL BEAUTY

NATURAL BEAUTY

SURPRISING MY MOM WITH CHER'S NEW FRAGRANCE

SURPRISING MY MOM WITH CHER'S NEW FRAGRANCE

SCENT TREK: THE PHLUID PROJECT

SCENT TREK: THE PHLUID PROJECT