THE PHLUID PROJECT

THE PHLUID PROJECT

Challenging boundaries with humanity.

A fashion brand that defies labels: The Phluid Project finds a perfect balance in that contradiction. As the world’s first gender-free store, it asks us to “check our assumptions at the door,” celebrating the style, and lifestyle, of those who don’t conform to binary labels. 

A community of designers, artists and activists, The Phluid Project is guided by a shared set of core values: Acceptance. Balance. Integrity. Intention. Openness. They have fostered social awareness that empowers the entire LGBTQIA+ community, and us all.

That same collaborative instinct drove the development of their fragrance line: based on collected reactions to test scentsthe line was created “by community, for community.” Continuing to challenge the traditional and binary, the scents highlight the beauty that exists in every identity.

“It’s about living a life without being stagnant or stuck in one place, about flowing and ebbing and moving.” 

Rob Smith, Founder & CEO  

Scent Beauty Recommends

MIKIMOTO

MIKIMOTO

TOM FORD

TOM FORD

RENÉE FLEMING

RENÉE FLEMING

CHER

CHER

FLEUR DE POINT

FLEUR DE POINT

SCENT-ORGANIX

SCENT-ORGANIX

LE JARDIN RETROUVÉ

LE JARDIN RETROUVÉ

SCENT OPERA

SCENT OPERA

NATALIE DYLANA

NATALIE DYLANA

CHER EAU DE COUTURE INTERVIEW

CHER EAU DE COUTURE INTERVIEW

IDEO PARFUMERS

IDEO PARFUMERS

AKRO

AKRO

SOUS LE MANTEAU

SOUS LE MANTEAU

ARQUISTE

ARQUISTE

ATELIER OBLIQUE

ATELIER OBLIQUE

COMPTOIR SUD PACIFIQUE

COMPTOIR SUD PACIFIQUE

CREED

CREED

GOUTAL

GOUTAL

ROOS & ROOS

ROOS & ROOS

TADASHI SHOJI

TADASHI SHOJI

TERRES D'AFRIQUE

TERRES D'AFRIQUE

AMOUAGE

AMOUAGE

ULRICH LANG NEW YORK

ULRICH LANG NEW YORK

KIND BUD

KIND BUD

CARLOS HUBER, FOUNDER OF ARQUISTE

CARLOS HUBER, FOUNDER OF ARQUISTE

SHOVAL SHAVIT SHAPIRO, FOUNDER OF AMKIRI VISUAL FRAGRANCE

SHOVAL SHAVIT SHAPIRO, FOUNDER OF AMKIRI VISUAL FRAGRANCE

LUDMILA BITAR, CREATIVE DIRECTOR OF IDEO PARFUMEURS

LUDMILA BITAR, CREATIVE DIRECTOR OF IDEO PARFUMEURS

OLIVIA BRANSBOURG, FOUNDER OF SOUS LE MANTEAU

OLIVIA BRANSBOURG, FOUNDER OF SOUS LE MANTEAU

CHANTAL ROOS, MASTER PERFUMER OF ROOS & ROOS

CHANTAL ROOS, MASTER PERFUMER OF ROOS & ROOS

MARIO ANDRES LOMBARDO, MASTER PERFUMER OF ATELIER OBLIQUE

MARIO ANDRES LOMBARDO, MASTER PERFUMER OF ATELIER OBLIQUE

OLIVIER CRESP, MASTER PERFUMER OF AKRO

OLIVIER CRESP, MASTER PERFUMER OF AKRO

SUSTAINABLE FRAGRANCE

SUSTAINABLE FRAGRANCE

HOW TO BUILD A FRAGRANCE WARDROBE

HOW TO BUILD A FRAGRANCE WARDROBE

HOW TO APPLY PERFUME

HOW TO APPLY PERFUME

TYPES OF PERFUME

TYPES OF PERFUME

TOP, MIDDLE AND BASE NOTES: THE FRAGRANCE ACCORDS, EXPLAINED

TOP, MIDDLE AND BASE NOTES: THE FRAGRANCE ACCORDS, EXPLAINED

HOW LONG DOES PERFUME LAST?

HOW LONG DOES PERFUME LAST?

THE NOTES EXPLAINED: WOOD

THE NOTES EXPLAINED: WOOD

PERFUME & BODY CHEMISTRY

PERFUME & BODY CHEMISTRY

THE MOST ICONIC FRAGRANCES OF ALL TIME

THE MOST ICONIC FRAGRANCES OF ALL TIME

WHAT DOES 2020 SMELL LIKE?

WHAT DOES 2020 SMELL LIKE?

EDITOR’S LETTER

EDITOR’S LETTER

NATURAL BEAUTY

NATURAL BEAUTY

SCENT TREK: THE PHLUID PROJECT

SCENT TREK: THE PHLUID PROJECT