Discover LOVED

Inspired by the sureness of touch and the strength of time spent together. Introducing the first fine fragrance by Lauren Conrad.

As ethereal as the touch of a
hand placing a rose in yours.

Top

Sparkling Grapefruit

White Tea

Peony Petals

Magnolia

Middle

Pink Rose

Tuberose

Gardenia

Base

Lily

Jasmine Sambac

Sheer Musks

Shop the Lauren Conrad Collection

25% Off!
LOVED GIFT SET LOVED GIFT SET
25% Off!
LOVED EAU DE PARFUM LOVED EAU DE PARFUM
25% Off
LOVED BODY LOTION LOVED BODY LOTION
LOVED DISCOVERY SIZE SAMPLE LOVED DISCOVERY SIZE SAMPLE

Gift With Purchase

Free Gift with purchase


Experience LOVED

Even at first encounter, the sun seems to shine brighter, amid lightly teasing notes of citrus and white tea. In time, the romance blossoms, as soft, feminine florals open up to the subtle warmth of sheer musk and night-blooming jasmine — a lasting love.

$59

Our Love Story
to You

The Story: Lauren & William. Discover the process and inspiration behind this labor of love. In the beginning. Soft, feminine florals meets sheer, subtle, warm musks.

Try the Discovery Size

Order the Discovery Size sample of LOVED for just $9.95.

Fall in love? We'll email you with a code for $10 off the full size bottle.


Get the Gift Set

Show someone they’re loved with this signature scent duo from Lauren Conrad, featuring the 50 ml eau de parfum and 100 ml body lotion, in a fragrance as intimate and lasting as the time you’ve shared together.

It’s the perfect gift for anyone you love, including yourself.

$65

Save 10% when you purchase the LOVED Gift Set, valued at $73.

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Behind the Scent

Lauren Conrad is a women’s lifestyle brand designed for fearless spirits who thrive on coastal charm.

Across all facets of her life, the Lauren Conrad woman values classic style over fleeting fashion. She relies on the brand’s perfectly curated products and designs to complement and accent her natural charisma.

Rooted in timeless designs and a modern lifestyle that captures the carefree energy of coastal living, the Lauren Conrad brand delivers an experience that enlivens free spirits.